Follow Your Heart. Trust Your Judgement. Do It With Joy

So proclaims the motto that drives Koskela – an incredible Australian company who’s Rosebery showroom officially launched last month to a stellar crowd.

I was fortunate enough to be approached by Koskela’s creative director Pat to help in producing a series of videos that would be played on the launch night –  encapsulating the journey that had been undertaken in launching such an impressive space.

One of the perks of the job was having a lunch ‘meeting’ in the restaurant attached to the showroom – ‘Kitchen by Mike’ which is currently receiving rave reviews all round for it’s delicious food and concept (trust me you WANT to go here ASAP. I highly recommend the almond croissant!)

It was an absolute honour to be apart of a project like this – where I was able to witness first hand the passion the owners Russel and Sasha breathed in order to bring what they loved to the public.

What Pat wanted to achieve with the video was a tongue-in-cheek visual that would allow guests to go through the journey – highlighting the blood,sweat and tears that was invested in delivering the final product.

Personally, it was really interesting working on this project because it came exactly at a period when I was getting a lot of advice from friends myself to return to creating projects in the hand craft aesthetic I seem to have developed.

I was really fortunate in this case that Pat knew and loved the works I had already created in that style so it was great to work  alongside someone on the same wavelength. Pat’s final cut of the video was exceptional, the imagery was just perfect to the text that accompanied it.

Anyway, enjoy the final videos and be sure to pop down to the showroom yourself if you get the chance.

Pt. 1

Pt. 2

Pt. 3


One comment

  1. rumpie

    Looks like they have some cool stuff, and well laid out. This is what Australian retailing needs innovation and not boring chain store stuff.

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