Category: Design

CUSP: Designing into the next decade

CUSP: Designing into the Next Decade presents a selection of outstanding Australian designers with ideas that could change the way we inhabit the world.

It is an opportunity to challenge our own beliefs about how cultural content is presented and experienced. For this reason in particular, the team decided that rather than printing an exhibition catalogue, they would rather visitors invest their time perusing the website. I recently teamed up with Pat from The Narrative People again to create the graphics for the CUSP: Designing Into The Next Decade video series. Branding and Identity by Toko Design.

Check out the website here:

Intro video here:


SOYA – 2013 Visual Design & Communications

Last week, while holidaying in Bali I received the awesome news that my entry into the 2013 SOYA Visual Design & Communications category was Highly Commended!
Have a look at the entry here:



RUSSH Exclusive: Dis / Sect Premiere

On Monday, leading Australian fashion magazine RUSSH launched the exclusive premiere of my fashion film Dis/Sect which was shot for my good friend Minette Shuen’s graduate collection. I had a blast shooting this and working with Minette on the day. It’s always great to collaborate with other designers who are able to give you creative freedom and trust that the end result will be great. Massive praise also to Katy, our incredible model who was excellent at taking art direction from us on the day. Definitely a model to watch!

Screen shot 2012-12-03 at 3.09.17 PM

Screen shot 2012-12-03 at 3.23.29 PM

In case you missed it, you can still watch the film here:

or here:

Minette Shuen: Dis / Sect AW2013 Fashion Film from Gabriel Virata on Vimeo.

NOW ON AIR: Glee / Jamie’s 15 Minute Meals

So the last 3 weeks have been pretty insane (but exciting) as I’ve been busy designing the looks for two shows – Glee and Jamie’s 15 Minute Meals over at TEN. As embarrassed as I am to admit that I’m probably the only person in the world that still religiously watches Glee, I was pretty excited to design the look for Season 4. Knowing that half the cast were going to be based in New York, I tried to refresh the look with a more mature and sexier feel – think Glee meets Gossip Girl and MTV’s The City.

Take a look at the final 60 second + 30 second Launch promos which are now being played all over your TV screens.

Channel Ten – Glee Season4 60 Second Launch Spot from Gabriel Virata on Vimeo.

Channel Ten – Glee Season4 30 Second Launch Spot (30 Second Promo) from Gabriel Virata on Vimeo.

For Jamie’s 15 Minute Meals I wanted to reference the “dude food” dining culture that’s really popular at the moment so I designed the promo graphics to look similar to one you would probably find on a menu in a trendy little cafe in Surry Hills.

Check out the promo here:

Channel Ten – Jamie’s 15 Minute Meals Launch Spot from Gabriel Virata on Vimeo.