Category: Social Media

Social Media by Burberry

Since Christopher Bailey injected some youthful energy into the brand, Burberry are pretty much pioneering the fashion industry’s integration with social media. With their latest runway show, Burberry not only streamed it live on the internet but also included an interactive shopping experience that allowed users to purchase items as it went down the runway. Recently, I stumbled across the Burberry youtube channel which hosts acoustic sessions with British bands and behind the scenes promo videos for upcoming campaigns like the one below which is the AW2010 Interactive Campaign.